Helping Millions Find Their Purpose by Pursuing Her Own with Kathryn Minshew (2004)

Investors initially called The Muse a “cute project.” Kathryn Minshew (2004) built it into the go-to destination for more than 75 million people each year to research companies and careers.

In this episode of The SIP, Chantelle George (2006), founder of her own higher ed consulting business, interviews fellow entrepreneur and Coke Scholar Kathryn Minshew about her journey from working on vaccine introduction in Rwanda with the Clinton Health Access Initiative, to creating a career blog for women, to founding and leading The Muse.

The two discuss the obstacles women face when pitching investors and how Kathryn used real-life A/B testing to find which environment and persona works best for her. “I was already getting dinged for being young and being female – I needed to show up ready to play,” she says.

Kathryn also shares how to make a change in your career path even during a pandemic, what bothers her the most about recruiters, and why “best places to work” lists are bs.

The episode is introduced by Ericka Jones (2011).

The SIP, short for the Coke Scholars Ignite Podcast, shares a taste of the Coke Scholars around the world who are igniting positive change.

Read a transcript of this episode here.

Learn more about items referenced in this episode:

• The SIP – cokeurl.com/thesip
• The Coca-Cola Scholars Program – coca-colascholarsfoundation.org
• The Muse – themuse.com
• The New Rules of Work – themuse.com/thenewrulesofwork
• Chantelle George Consulting – chantellegeorge.com
• Pocket – getpocket.com
• Arcadia – goodreads.com/book/show/384597.Arcadia
• Kathryn Minshew on Twitter – twitter.com/kmin

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